Carey Martell
YouTube Business Specialist / Growth Hacker
I am YouTube Certified and have consistently passed the annual renewal exam for the past three years.
I'm one of the most well connected individuals on LinkedIn in the Film and TV industry.
I rank in the Top 1% for the Industry.
I have extensive contacts at multiple media companies, including YouTube.
Why Hire Me?
Many of the people who attempt to create YouTube channels to promote their businesses find they cannot properly leverage the platform. They just can't grow their viewership and get subscribers, or they can't get the right folks to watch their sales videos and convert into customers.
Worse, those inexperienced with YouTube sometimes focus on the wrong things. They focus on cool buzzword metrics like "total number of views" or "subscribers", and all too often look at these metrics at the expense of realizing the only metric that truly matters is "revenue".
They then give up on YouTube, thinking the platform can't work for their business. And they are so wrong. YouTube can work for any business if you know how to use it.
So, don't hire a marketing company who just wants to get you "views" and "subscribers", and isn't focused on growing your revenue.
Hire me to get you real customers!
I'll make sure all of your marketing dollars go toward acquiring the eyeballs of people that fit within your narrowly defined customer profile and ensure your channel is setup to lead them to your point of sale.
I can solve all your problems because I have over a decade of experience managing YouTube channels, guiding small business owners in how best to acquire customers from the 2nd most popular search engine in the world: YouTube.
I've literally written the book on how to apply lean startup principles to YouTube channel development. Now you can hire me to use my skills for your business and get you the greasy lightning speed of growth you've been wanting.
Consultation packages
Want to hire me? I have several options to fit any need and price range. A plan can be custom tailored for you based on your needs.
I require a retainer for all services.
Channel Management Package
When you still need to build a YouTube channel.
Do you want to rapidly grow your YouTube channel within your niche? Do you want to generate REAL customers for your business? This is it. You buy this package and your business will start making money from YouTube traffic.
Working with my team of growth hackers I can develop a marketing plan that will help build your channel into a sustainable business. My services can fit any marketing budget level. I can utilize both paid advertising and organic channels to grow your audience.
Services
YouTube Channel Development
Familiarization with the goals of the client for the channel.
Development of a branding & marketing plan designed to achieve those goals.
Development of branding materials necessary for positioning the channel, including development of thumbnail templates, logos, banners, and other kinds of graphical assets necessary for setup of YouTube channel.
Guidance on how to produce video content and optimize it for generating customers for the client's business.
Video SEO
The following will be applied to all new uploaded contentYouTube keyword research
Closed Caption script generation
Link Wheel creation
Social signal generation (Facebook, Twitter, G+, reddit, etc)
Priority for weakest performing videos
Audience Development + Social Engagement Strategy
Perform analysis on existing channels in the same niche as the client to assess the competition and suggest adoption of similar branding and content development.
Conduct necessary SEO research on topics the client should make videos for in order to efficiently build an audience for their channel to maximize channel discoverability.
Develop a plan for outreach to blogs, conventions, YouTube creator personalities who have audiences of interest to client, in order to generate audience awareness of the client’s channel.
Develop a plan for cross-platform social sharing of client’s videos to communities on Facebook, Twitter, reddit, tumblr, etc.
Management of the client’s social media accounts for populating the profiles with content. At least one post made daily on all client’s social media profiles.
Mailing List Generation
Ensure all videos on client’s channel are correctly annotated and linked to the client’s email signup form on client’s website.
Ensure personal website of client is optimized to capture email leads.
Manage the email list newsletters for the client, sending one newsletter per week for the client. Includes writing all textual copy for the client.
Paid Advertising Campaign Management
Design and conduct all paid advertising campaigns for the client on Facebook designed to grow the Facebook audience based on narrowly designed audience list and thereby generate new audiences for the client’s YouTube channel.
Design and conduct all paid advertising campaigns for the client on AdWords for Video.
Strategy Consulting
Client will be provided a list of currently trending video topics related to the client’s channel niche including the necessary keywords for inclusion into the video transcript to help optimize the video for search engine discoverability.
Carey is available to the client for answering questions related to branding strategy, video production, marketing, channel monetization and so on.
Price: Hourly Rate: $65/h @ 100-130 hours per month. One to three month contract term depending on your goals.
(Can't afford to hire me? Here's a free guide on how to do it yourself. )
Let's Be Friends
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The Lean Channel: YouTube for ENTREPRENEURS
Have you ever wanted to start a business centered around producing YouTube videos? Having trouble convincing viewers to become subscribers? This book serves as a guide for the complete novice instructing in how to get started on your path to becoming a new media sensation and make money. Learn everything from how to setup your channel to how to brand your show. There is even advice on how to grow a community of passionate subscribers.
YouTube sponsorships: How creators like you can fund your channel
Are you having trouble generating money from your YouTube channel? Want to score some free product for a video review or giveaway contest? Well, you are in luck! Each year companies spend $17 Billion on sponsorships. This is an ideal source of funding to tap into for any YouTube creators. However, many video bloggers simply have no idea what a good sponsorship deal is. They do videos for either low or no money that, if they were more knowledgeable, would have earned them six figure deals.
Sport athletes and film actors don’t do endorsements for free. Why should you?
